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 Lisa
Shover
Working to create greater communities for tomorrow
Shover is co-founder and Vice President of K Group and has 20
years experience as a marketing executive and community leader.
Shover received her Bachelors of Arts in Journalism from the
University of Arizona in 1982 and then opened the Public Relations
Division for Cramer-Krasselt. Her clients included Salt River
Project, First Interstate Bank of Arizona, Phoenix Motor Company-Mercedes
Benz, Arvin Industries, Kentucky Fried Chicken (Arizona and
New Mexico), Phoenix Symphony Orchestra and Ronald McDonald
House of Phoenix.
In 1985, Lisa became the Marketing Director for Pinnacle Peak
Land Company where she internalized the marketing function.
She developed and implemented an advertising, public relations,
and word of mouth marketing campaign to “Put Peak on the
Map”. Concurrently, she introduced Troon Golf & Country
Club, Pinnacle Peak Development Company, Pinnacle Peak Realty,
Oaxaca, Vincent’s French Cuisine, and Pinnacle Peak Village.
While developing Troon, an ancient Hohokam Ruin was discovered.
Lisa interfaced with A.S.U. to ensure the ruins were properly
managed, cataloged and marked -- resulting in a successful rezoning
of Troon North.
In 1988, Lisa founded Shover Communications specializing in
public relations, advertising and partnership marketing. Her
clients included The First Great Arizona Duck Race, Phoenix
& Valley of the Sun Convention & Visitors Bureau, Linthicum
Constructors, Inc., Ancala Country Club, Barnet Center of Ophthalmology,
Phoenix Boys Choir and Scottsdale Chrysalis Shelter. While working
with Chrysalis Shelter, Lisa headed Scottsdale Mayor Drinkwater’s
Task Force to relocate the Shelter and directed its $1.5 million
capital campaign.
Shover merged her firm with K Group in 1994. Since that time,
Lisa has worked with a number of local and international clients
including the Nina Mason Pulliam Charitable Trust, Central Newspapers,
Inc., Indianapolis Newspapers, Inc., The Arizona Republic, City
of Scottsdale, Automated Data Processing, Time Warner International,
Arabian Horse Association of Arizona, Stardust Foundation, Whispering
Hope Ranch Foundation, and The Salvation Army.
Lisa served as Chairman of the Arizona Humane Society for 5
years where she directed a $14 million capital campaign that
was completed in 2½ years for the 20-acre Nina Mason
Pulliam Campus for Compassion. She also successfully lobbied
SHOKA’s Law in 1998 that enacted much needed legislation
to regulate Arizona pet stores.
She also has served on the Arizona Community Foundation Board
of Directors, the Northern Arizona University Foundation board,
Habitat for Humanity, the Volunteer Center, and the Ronald McDonald
House.
You can reach Lisa via e-mail: lisa@kgroup.us
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