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K Group has a strong background in creating new streams of revenue
for our clients. Our approach to building revenue is based on
a decision based approach to both consumer and business decisions.
We have extensive expertise in how people and organizations
make decisions. This expertise is central to our pricing strategy
practice and is a centerpiece of our revenue building approach.
We apply decision-based marketing techniques to building new
sources of revenue in three major practice areas (in addition
to our pricing practice).
This knowledge (1) gives us the insight needed
to leverage the activities and productivity
of the sales force, (2) helps us to take
advantage of "positive word
of month” marketing as an under-utilized
tool for accelerating business results and (3)
encourages an environment where firms focus on developing
new categories of business (and brands to serve those categories)
rather than merely proliferating marginally profitable new products.
We employ a rigorous approach to development of new revenue
streams that (1) builds on the core competencies
of existing business units, (2) uses a market-centric
(versus more traditional product-centric) planning and thought
process, (3) uncovers new, untapped market
opportunities (or new categories of business), and (4)
integrates strong organization thinking into the rollout
and management of each new enterprise.
K Group is often integrated as part of the client’s internal
team - - acting as the organizational catalyst to drive the
development and implementation of each new revenue initiative.
As such, we often agree up front to share in the risk of failure
as well as the fruits of success for our effort.
The advantage of teaming with K Group to lead and
help manage your new revenue initiative rollout is that:
• We have developed revenue streams both as in internal
manager and as an external consultant.
• The cost of using K Group during the development and
early rollout phase is minimal (at a time when the
business needs the most help, but can least afford it).
• Our approach identifies truly new categories of business
and new revenue streams with high brand-differentiation
potential (as opposed to simply rolling out more new, unbranded
products with limited profit and revenue potential).
• We have extensive implementation experience to get ideas
and concepts off the drawing board and into the
marketplace quickly
• We only “win” if you win.
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