Managing Price
---> Overview
---> Subscription Pricing
---> Advertising Pricing

K Group established a leadership position in the development and implementation of new pricing strategies in the late 1980s. Adopting and refining the concepts of value-based pricing in 1988 K Group has applied those concepts effectively in a number of industry settings.

Since 1995 K Group has concentrated on pricing strategy in two primary areas:
Subscription Pricing
Advertiser Pricing

K Group has developed proprietary tools to simulate new pricing strategies and accurately predict the results (both volume and revenue). K Group uses a combination of primary research and actual transaction data from our client’s internal systems to build new pricing strategies.

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