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K Group established a leadership position in the development
and implementation of new pricing strategies in the late 1980s.
Adopting and refining the concepts of value-based pricing in
1988 K Group has applied those concepts effectively in a number
of industry settings.
Since 1995 K Group has concentrated on pricing strategy
in two primary areas:
• Subscription Pricing
• Advertiser Pricing
K Group has developed proprietary tools to simulate new pricing
strategies and accurately predict the results (both volume and
revenue). K Group uses a combination of primary research and
actual transaction data from our client’s internal systems
to build new pricing strategies.
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