K Group Experience
K Group brings vast experience to revenue building endeavors
– both as an outside consultant and as a senior marketing
and business development executive. Practice leader, Jerry Kackley,
led the planning and development function for three different
corporations during his business career including Frito Lay
(during the highest growth period in company history), North
American Van Lines (during the move to trucking deregulation
in the early 1980s) and Marriott Corporation (in the late 1980’s
as it dramatically expanded the hotel franchise and experienced
unprecedented corporate realignment).
As an outside consultant, K Group worked on a retainer basis
with four large, successful newspaper companies (San Diego Union
Tribune, San Francisco Newspaper Agency, The Arizona Republic,
and The Indianapolis Star with direct revenue development responsibility.
This work resulted in just over $50 million in new revenue streams
at acceptable to high profit margins.