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 Jerry
Kackley
Bringing decision-based marketing to a broad range of marketing
situations
Jerry Kackley is co-founder and President of K Group and
has 25 years of experience as a senior marketing and planning
executive. Educated at Kansas State University
(BS in Business – 1972), South Dakota State University
(MS in Economics – 1975) and Carnegie-Mellon University
(MBA – 1977),
Jerry worked for several premiere consumer marketing and consulting
firms prior to starting his own firm in 1989.
After graduate school Kackley joined Booz Allen & Hamilton
where he worked for a number of Fortune 500 clients. Jerry headed
the strategic planning function for two PepsiCo divisions –
Frito-Lay and North American Van Lines – and later headed
marketing and business development for Marriott Corporation.
At Marriott Jerry headed a Giving Strategy task force for the
Marriott Family Foundation, helped restructure the Marriott
Rewards program, developed a resort expansion strategy, implemented
a new hotel sales structure, and crafted a new approach to corporate
restructuring.
As President of K Group, Kackley is actively involved in each
of the firm’s major client assignments. He has worked
for a wide variety of clients including Allstate Insurance,
Marriott Hotels, Marriott Food and Services Management, USA
Today, Greater Phoenix Economic Council, The Salvation Army,
Doubletree Hotels and Resorts, Pepsi Cola, ADP Payroll Services
group.
His newspaper clients include: Columbus Dispatch, Los Angeles
Times, San Francisco Examiner and Chronicle, Philadelphia Newspapers
Inc., The Arizona Republic, Indianapolis Star, Seattle Times
and P-I, Minneapolis Star Tribune, Landmark Newspaper Group,
Milwaukee Journal Sentinel, Sacramento Bee, San Diego Union
Tribune, Richmond Times Dispatch, Dayton Daily News and the
NY Times Regional Newspaper Group. He is a regular speaker at
INFE, INMA and NAA
conferences.
Jerry facilitated strategy development for four major local
charities – Habitat for Humanity, The Salvation Army,
Whispering Hope Ranch Foundation and the Arizona Humane Society.
You can reach Jerry via e-mail: jerry@kgroup.us
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