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Jerry Kackley
Bringing decision-based marketing to a broad range of marketing situations

Jerry Kackley is co-founder and President of K Group and has 25 years of experience as a senior marketing and planning executive. Educated at Kansas State University
(BS in Business – 1972), South Dakota State University (MS in Economics – 1975) and Carnegie-Mellon University (MBA – 1977),
Jerry worked for several premiere consumer marketing and consulting firms prior to starting his own firm in 1989.

After graduate school Kackley joined Booz Allen & Hamilton where he worked for a number of Fortune 500 clients. Jerry headed the strategic planning function for two PepsiCo divisions – Frito-Lay and North American Van Lines – and later headed marketing and business development for Marriott Corporation.

At Marriott Jerry headed a Giving Strategy task force for the Marriott Family Foundation, helped restructure the Marriott Rewards program, developed a resort expansion strategy, implemented a new hotel sales structure, and crafted a new approach to corporate restructuring.

As President of K Group, Kackley is actively involved in each of the firm’s major client assignments. He has worked for a wide variety of clients including Allstate Insurance, Marriott Hotels, Marriott Food and Services Management, USA Today, Greater Phoenix Economic Council, The Salvation Army, Doubletree Hotels and Resorts, Pepsi Cola, ADP Payroll Services group.

His newspaper clients include: Columbus Dispatch, Los Angeles Times, San Francisco Examiner and Chronicle, Philadelphia Newspapers Inc., The Arizona Republic, Indianapolis Star, Seattle Times and P-I, Minneapolis Star Tribune, Landmark Newspaper Group, Milwaukee Journal Sentinel, Sacramento Bee, San Diego Union Tribune, Richmond Times Dispatch, Dayton Daily News and the NY Times Regional Newspaper Group. He is a regular speaker at INFE, INMA and NAA conferences.

Jerry facilitated strategy development for four major local charities – Habitat for Humanity, The Salvation Army, Whispering Hope Ranch Foundation and the Arizona Humane Society.

You can reach Jerry via e-mail: jerry@kgroup.us

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